Use words and visuals

I’m reading Dan Roam‘s great new book Back of the Napkin. It’s led me to explore all the resources on the web for visual thinking. What I’m seeing is that there’s a whole movement out there for visual thinking, infographics etc. But yet most presenters, presentation trainers and consultants┬ástill think in terms of the verbal narrative of a presentation being the most important – and the visual side is just a visual aid.

Here’s another way of looking at it. Our audience can take things in, in two major ways: words and pictures. They correspond to the verbal channel and the visual channel of our brains (see Richard Mayer in Multimedia Learning). So in our presentations we should use both – without one being more important than the other.

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