August 2, 2008
Presentation experts extol the power of telling stories in presentations. A recent Scientific American “The Secrets of Storytelling” explores why stories are so powerful. It looks at three theories from the fascinating field of evolutionary psychology. Stories are simulations for real life Keith Oatley, is a professor of applied cognitive psychology and a novelist. So [...]
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July 26, 2008
In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can trump objective facts. The power of the anecdote 1. Vaccinations and autism A recent Scientific American article by Michael Shermer “How Anecdotal Evidence can Undermine Scientific Results” discusses the medical [...]
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