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social proof

Lessons from Cialdini: what can we learn from hotel towels?

July 22, 2008

Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and Steve Martin has many nuggets for presenters. I’ll be reviewing these in a series of posts. Here’s the first one:
We are strongly persuaded by what people like us do.
In the [...]

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