December 16, 2008
I love having scientific back-up for the way we do things as presenters. So I subscribe to a number of cognitive science blogs to keep up-to-date. Here are two research studies on memory. The first one backs up what we already know – we’ve got a great memory for visual detail. And the second has [...]
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July 26, 2008
In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can trump objective facts.
The power of the anecdote
1. Vaccinations and autism
A recent Scientific American article by Michael Shermer “How Anecdotal Evidence can Undermine Scientific Results” discusses the medical controversy over vaccinations [...]
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