New scientific research on memory
December 16, 2008
I love having scientific back-up for the way we do things as presenters. So I subscribe to a number of cognitive science blogs to keep up-to-date. Here are two research studies on memory. The first one backs up what we already know – we’ve got a great memory for visual detail. And the second has a new twist on the impact of novelty on memory.
1. Don’t use cliched photos
Your audience can instantly recognise photos and images that they’ve seen before. And most people, when they see something they’ve seen before will say to themselves “Seen that before, boring”. That’s not the kind of impact you want. [Read more]
The power of anecdotal evidence
July 26, 2008
In your business presentations, you may be tempted to stick to hard, proven facts and statistics to persuade your audience. But a powerful anecdote can trump objective facts.
The power of the anecdote
1. Vaccinations and autism
