What can you learn about presenting from Seth Godin?
May 24, 2008
To read a Seth Godin book is to have ideas sparked in your head on every page. Can he do the same in a presentation?
I’m going to look at a presentation he delivered at TED. Have a watch and then read my analysis for what you can learn about presenting from Seth.
My emphasis is on the content of his presentation (Garr Reynolds has commented on Seth’s great visuals on his blog). My starting point in analyzing a presentation is the key message. Seth’s key message was clear and memorable: “Ideas that spread, win.”
He tells us his key message a minute and a half into his presentation. I like that. You don’t want to wait till half-way through to find out what the point is. He supports his key message with 10 (yes,10) slides of different famous people with call-outs repeating the key message. Here are two:
