Posts tagged as:

persuasion

6 ways to engage your audience through the social channel

February 24, 2009

Just as we have a verbal channel for words and a visual channel for images, we have a social channel for non-verbal signals.
That’s the big idea of Alex Pentland’s book “Honest Signals”.
Alex Pentland is a professor at MIT Media Lab. He and his team have used a specially designed digital sensor called a sociometer to [...]

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How to establish your credibility without bragging

September 23, 2008

It’s hard to pull-off establishing your credentials without sounding like you’re bragging. The public speaking blogosphere is alive with stories of presenters who didn’t quite hit the right note. Lisa Braithwaite says in her blog post on establishing your credentials, they haven’t come to the presentation to hear all about you. Dave Paradi also warns [...]

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Lessons from Cialdini #2: How to persuade using the power of the negative

July 24, 2008

Pop psychology culture says focus on the positive. But if you do, you’re missing out on huge persuasive power.
In Yes: 50 secrets from the science of persuasion Robert Cialdini and his co-authors explore the concept of “loss aversion“. Loss aversion means that most people would rather avoid a loss than receive a benefit. You can [...]

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Lessons from Cialdini: what can we learn from hotel towels?

July 22, 2008

Robert Cialdini is recognised as an authority on persuasion. His latest book Yes: 50 Secrets from the Science of Persuasion co-authored with Noah Goldstein and Steve Martin has many nuggets for presenters. I’ll be reviewing these in a series of posts. Here’s the first one:
We are strongly persuaded by what people like us do.
In the [...]

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The 6 reasons why face-to-face presenting is more persuasive

May 31, 2008

Seth Godin recently posted that as online methods of engaging and interacting improve, the expectations for face-to-face interactions such as sales calls, presentations and conferences will increase:
In other words, “I flew all the way here for this?” is going to be far more common than it used to be.
This got me thinking about whether we will [...]

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