New scientific research on memory

I love having scientific back-up for the way we do things as presenters. So I subscribe to a number of cognitive science blogs to keep up-to-date. Here are two research studies on memory. The first one backs up what we already know – we’ve got a great memory for visual detail. And the second has a new twist on the impact of novelty on memory.

1. Don’t use cliched photos

Your audience can instantly recognise photos and images that they’ve seen before. And most people, when they see something they’ve seen before will say to themselves “Seen that before, boring”. That’s not the kind of impact you want. [Read more]

Six ways to take charge of what your audience remembers

We ask people on our courses what they remember from the last presentation they went to. Typically they either remember nothing, or a random point or story that the presenter told.

So when you’re presenting, take charge of what your audience remembers. Here are six ways to do that:

1. Focus your presentation around one Key Message

[Read more]