Posts tagged as:

Key Message

How to craft a memorable key message in 10 minutes

November 11, 2009

A key message is the number one thing you want your audience to remember or do as a result of your presentation. Some experts call it “the big idea”, the core of your presentation or the proposition.
Start planning your presentation by deciding on your key message. It will make the rest of your planning [...]

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15 ways to improve your presentations in 2009

December 31, 2008

This is a big meaty post with 15 ways to improve your presentations. These ideas are designed to challenge you to stretch yourself. With each idea I’ve pointed you to further resources from fellow presentation bloggers or from my own archives.
Choose one or two to work on at a time. Bookmark this post, so that [...]

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Will Smith’s keys to a great presentation

August 26, 2008

Leo Babauta from the blog Zen Habits recently posted his Top 5 most inspirational videos on YouTube. I hadn’t come across this remix of a speech by Will Smith (the remix is by TeamJonny5 – I’ve edited it slightly). It’s only 1 min 19 sec so take the time to watch it because in this [...]

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Six ways to take charge of what your audience remembers

June 27, 2008

We ask people on our courses what they remember from the last presentation they went to. Typically they either remember nothing, or a random point or story that the presenter told.
So when you’re presenting, take charge of what your audience remembers. Here are six ways to do that:
1. Focus your presentation around one Key Message
Decide on what [...]

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The five word presentation challenge

June 12, 2008

If you were only allowed five words in your presentation – could you do it?
That was the challenge facing winners at the 2008 Webby Film and Video Awards on Tuesday night. A five word limit on their acceptance speech.
This five word limit forced people to be focused, simple and concrete. Just like a longer presentation should be. [...]

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What can you learn about presenting from Seth Godin?

May 24, 2008

To read a Seth Godin book is to have ideas sparked in your head on every page. Can he do the same in a presentation?
I’m going to look at a presentation he delivered at TED. Have a watch and then read my analysis for what you can learn about presenting from Seth.
My emphasis is on [...]

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A Simple and Concrete Key Message

May 3, 2008

An effective way to plan a presentation is to start by crafting the Key Message. The Key Message is the one thing you most want your audience to remember.

You could also think of it as the five second version of your presentation.

Al Gore’s latest talk at TED provides some great learning for crafting a Key Message. [...]