July 19, 2008
Anecdotes and examples engage people – but a discerning audience may object that they don’t prove anything. Combining the engagement of an anecdote with the credibility of numbers will multiply the effectiveness of both.
Watch this video produced by The Girl Effect to see the power of this:
The backchannel: How audiences are using Twitter and Social Media and changing presentations forever by Cliff Atkinson
Made to Stick by Chip and Dan Heath
Presentation Zen by Garr Reynolds
Slideo:ology by Nancy Duarte
Yes: 50 scientifically proven ways to be be persuasive by Robert Cialdini
Outliers by Malcolm Galdwell
You've got to be Believed to be Heard by Bert Decker
Multimedia Learning by Richard Mayer
How to Win a Pitch by Joey Asher
Lend me your Ears by Max Atkinson
The Back of the Napkin by Dan Roam
Why students don't like school by Daniel Willingham
