Posts tagged as:

Cialdini

5 strategies to defuse the audience

October 9, 2008

Sometimes your audience needs defusing. You may know ahead of time that the audience is likely to be hostile to your ideas, or there may be a big issue looming over them which distracts them from listening to your presentation. Or they may simply not be that interested in listening to you.
Whatever the issue, it’s [...]

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Will Smith’s keys to a great presentation

August 26, 2008

Leo Babauta from the blog Zen Habits recently posted his Top 5 most inspirational videos on YouTube. I hadn’t come across this remix of a speech by Will Smith (the remix is by TeamJonny5 – I’ve edited it slightly). It’s only 1 min 19 sec so take the time to watch it because in this [...]

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Lessons from Cialdini #2: How to persuade using the power of the negative

July 24, 2008

Pop psychology culture says focus on the positive. But if you do, you’re missing out on huge persuasive power.
In Yes: 50 secrets from the science of persuasion Robert Cialdini and his co-authors explore the concept of “loss aversion“. Loss aversion means that most people would rather avoid a loss than receive a benefit. You can [...]