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Alex Pentland

6 ways to engage your audience through the social channel

February 24, 2009

Just as we have a verbal channel for words and a visual channel for images, we have a social channel for non-verbal signals.
That’s the big idea of Alex Pentland’s book “Honest Signals”.
Alex Pentland is a professor at MIT Media Lab. He and his team have used a specially designed digital sensor called a sociometer to [...]

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