Here’s what I would like to see in PowerPoint slide design in 2009 – less stock photos of people.
I’m guilty too. Last year I loved istockphoto. It saved me so much time. I loved recommending it to our course participants and showing them how quickly they could find the photo they wanted.
My New Year’s resolution is to use istockphoto less.
Why use less stock photos of people in your presentations?
The models used are attractive. But they’re too glossy. Anybody can immediately identify a stock photo of people and tell it’s not real. That takes an authentic edge away from your presentation.
2. They don’t show real emotion
Most of the stock photo models don’t show any real emotion. They might show fake positive emotions. But nothing truly joyous. And certainly nothing distressing. Jan Schultink of Slides that Stick says:
Stock images can be cheesy, staged, unnatural, cliche, especially when it comes to getting a shot of “real” people with real emotions.
3. They’re ubiquitous
They turn up everywhere. I’m getting tired of seeing the smiling businessman above. Using frequently used stock photos is like using recycled stories. Stock photos of people are the new clipart.
Also check out this simple slideshare presentation from Scott Schwertly of Ethos3 Things that make you go Hmmm about stock photography.
Where to find photos of real people for your presentation?
1. Use photos you’ve already got
Look though your own digital archives. If you find photos that you could use, ask the permission of the people in them. The photos may not be as slick or as perfectly lit as what you’ll find on the stock photo websites. But they’ll be real people with real emotions. And no-one in your audience will have seen them before. They’ll appreciate that.
2. Gather a group of people together and take photos
We did this to get authentic photos for our presentation training website Effective Speaking. We sent out an invite to our clients to a free ‘photoshoot’ seminar. The attendees signed model release forms saying that we had permission to use the photos we took of them. Take a look at our website for more photos. You could do this with colleagues at work or a group of friends.
2. Use Flickr and Compfight
You’ll find real people with real emotions on Flickr.
However, in the past I found it took me ages to find the photo I wanted. The pages took ages to load and I had to scroll through pages and pages of off-topic photos.
But now there is brilliant new site which operates as a search engine for Flickr. It’s called Compfight. Compfight will revolutionise the use of Flickr photos for use in presentations.
Look at the contrast between using Compfight’s search and Flickr’s search. My search was for “dancing”:
Compfight: Within 8 seconds it had loaded a page with 260 photos of people dancing. Here’s a screenshot of “above the fold” (what you can see without scrollling down):
And look at how much you have to scroll. On the right is a screenshot of “above the fold” on the Flickr search results.
You can already see that some of the photos are a little random. In fact of the 24 photos, only 13 were of people dancing (the others were of animals in funny poses, flowers dancing in the wind or statues).
3. Use commercial sites other than istockphoto for people photos
Istockphoto is great. Its fast and easy to use. It’s got a great search engine with cool features. I can normally find the photo I want on the first page of results. But that’s part of the problem. It’s become so popular that some of the photos are being overused. So spread the love. Try out dreamstime or bigstockphoto for stock photos of people (though I’ve seen that smiling businessman on dreamstime too – can’t avoid him!).
4. If you use istockphoto
If you’re using istockphoto for photos of people, avoid photos that have been downloaded many times. You can check this by clicking through to the photo’s homepage and looking under the heading “Photo details” – the smiling businessman has been downloaded 5,733 times.
So that’s my wish for 2009 – to see more photos of real people with real emotions in presentations.