The PowerPoint revolution has sparked the evolution of different styles of PowerPoint slide design. I’ve identified seven different PowerPoint slide designs to inspire you – do add others in the comments.
If you’re just getting started with creating non-bullet point slides, I recommend the assertion-evidence or Presentation Zen style. Then start mixing and matching between styles to provide variety for your audience.
PowerPoint Slide Design #1: The assertion-evidence slide
Professor Michael Alley is most often credited with this slide design. The slide is composed of two parts:
- A short sentence headline that states the main assertion of the slide
- Evidence of that assertion presented in a visual manner.
Here’s Alley’s example of a bullet-point slide make-over using the assertion-evidence style:
This PowerPoint slide design is also similar to Cliff Atkinson’s Beyond Bullet Points approach. It’s the only format which has consciously taken into account Mayer’s multimedia learning principles. It’s also one of the easiest to put into practice. I recommend it as the easiest way to transition away from bullet-point slides.
Ellen Finkelstein has created a slidecast on the assertion-evidence style, that she calls the Tell ‘n’ Show method.
How to use the assertion-evidence style
- Identify the main points (called assertions in this method) you are making in your presentation.
- Put each assertion on a separate slide.
- Create visual evidence for each assertion. This could be in the form of photos (real or metaphoric representations), diagrams, charts or flowcharts.
If you’re short on time, leave the assertion unadorned on the slide – in a white font on a black background. Al Gore used a slide like this in his 2006 TED presentation:
PowerPoint Slide Design #2: Classic PresentationZen
The Presentation Zen style developed by Garr Reynolds has many elements in common with the Assertion-Evidence format but approaches PowerPoint slide design from a design perspective rather than a learning perspective. Garr teams high-quality photos with single words or short phrases or quotations:
Garr’s style has been widely copied. A Presentation Zen disciple won the recent SlideShare Credit Crisis contest with this slide deck:
For more examples of Garr’s slide design style see his sample slides on Slideshare.
How to copy the style
- Find high-quality photos (istockphoto is a good choice).
- Use subtle gradients and fades across the slide. Use a san serif font. Play with font colours and font size to make keywords stand out.
- And of course, buy the book, Presentation Zen.
PowerPoint Slide Design #3: The Lessig method
Professor Lawrence Lessig is possibly more famous for his slide design methodology than his causes (first copyright and now political corruption). Lessig flashes on the screen a few words punctuated with an occasional photo as he’s talking. To get the full effect of his method watch a few minutes of this recent video (if you’re reading this in your RSS feed, you may need to click through to the blogpost to see the video).
The Lessig method relies on super-accurate synchronisation between you and your slides. That’s something that you’ll only achieve after hours of rehearsal, so it’s not for the lazy. The tight choreography makes it more like a performance – a poetry reading – than a presentation.
Lessig’s method is unquestionably great branding. But is it effective? Does it help the average audience remember what he’s saying? The research into multimedia learning (which is the closest thing we have to research into learning from PowerPoint) would suggest not. I find myself focusing on the method rather than the message.
How to copy the method
First, only use the Lessig method if your priority is to dazzle your audience. If you still want to go ahead:
- Script your talk.
- Pick out the keyword or key phrase for each sentence and put it on a slide – white font on black background.
- Then work hard to get your choreography perfect!
PowerPoint Slide Design #4: Lessig 2.0
These presentations are like a 35mm slideshow on speed. The audience is not going to get bored – but what do they absorb and learn? There’s a tendency for the photos to take over the presentation and for the message to get lost.
How to replicate Lessig 2.0
- Have lots of photos.
- Put them in sequence and then practice, practice, practice till you’ve got a smooth seamless delivery integrating your narrative and the slides. The synchronisation is not quite as critical as when you’re synching with words but it’s still lots of work.
PowerPoint Slide Design #5: Duarte Design Diagrams
The designers at Duarte are experts at converting concepts, ideas and facts into visuals. Check out their portfolio. Notice the iconic graphics, the restrained colour palette and the subtle but highly effective animation. I’ve reproduced a couple of screenshots of slides here (with Nancy Duarte’s permission) but these shots don’t do them justice:
These types of slides help us understand and grasp complex concepts – this should be one of the prime functions of PowerPoint and other slideware. Yet – they’re under-utilised. When Slideshare ran the Credit Crisis slide contest I thought that we might see some great conceptual diagrams – but there were few and those I saw were badly executed.
How to create a diagram like Duarte Design
- Start with a piece of paper in front of you.
- Sketch visual expressions of your concept. Show relationships, processes, and changes over time.
- Once you’ve got something on paper, then start building it in Powerpoint.
- And for more inspiration read the Slide:ology blog and buy the Slide:ology book.
PowerPoint Slide Design #6: Ethos3 story-telling style
Scott Schwertly of Ethos3 tells stories with PowerPoint. In this clip below Scott creates contrasting characters and uses them to introduce his message:
I think this is a fun and lively way of making a point. But I wouldn’t want to sit through an entire presentation constructed this way.
How to construct story-telling PowerPoint slides
- Decide on the point you want to get across.
- Create your story and characters – you’ll note that both the examples above contrast good guy with bad guy.
- Flesh out your characters with key details. You want your audience to relate to your characters.
- Implement with high quality photos.
PowerPoint Slide Design #7: Comic style
Comics are the original combination of text and pictures. And now many people and organizations are experimenting with online comic presentations.
Garr Reynolds has used elements of this style successfully in his online presentations. He creates a host who guides us through the presentation with humour:
How to adapt the comic style to live presentations
To use this PowerPoint slide design in a live presentation needs some adaptation. In a live presentation most of the text that you normally see in an online comic presentation will be spoken by you and so should not be on the slide.
But you can still make use of some of the elements of an online comic presentation.
- Have a character (or two) that runs through your visual presentation. Your character can be represented by a photo or be hand-drawn.
- Have them occasionally comment on what you’re saying through a call-out.
Here’s a simple example from one of my presentations that I use as a demonstration on our courses. The presentation was about a government savings scheme and explained that anybody up to the age of 75 could open a savings scheme – with the exception of the family dog:
What other PowerPoint slide designs are there?
I’ve covered seven different PowerPoint slide design styles. What have I missed? Add them in the comments.