http://www.speakingaboutpresenting.com/content/persuade-using-the-power-of-the-negative/ Presentation tips from Olivia Mitchell Thu, 09 Feb 2012 00:50:48 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.speakingaboutpresenting.com/content/persuade-using-the-power-of-the-negative/comment-page-1/#comment-121 Olivia Mitchell Sun, 10 Aug 2008 09:41:17 +0000 http://speakingaboutpresenting.com/?p=177#comment-121 Hi Wendy, I agree - fear and loss are powerful persuasive tools - and the advertisers have known that for a long time. If we educate ourselves as to these persuasive tools - we can both decide to use them ourselves - ethically. And also be more resistant to them, when they are used to attempt to persuade us in unethical ways. Olivia Hi Wendy, I agree – fear and loss are powerful persuasive tools – and the advertisers have known that for a long time. If we educate ourselves as to these persuasive tools – we can both decide to use them ourselves – ethically. And also be more resistant to them, when they are used to attempt to persuade us in unethical ways. Olivia

]]> http://www.speakingaboutpresenting.com/content/persuade-using-the-power-of-the-negative/comment-page-1/#comment-120 Wendy Ragiste Sun, 10 Aug 2008 09:17:18 +0000 http://speakingaboutpresenting.com/?p=177#comment-120 I think this is what the advertising industry has been relying on for years. I think this is what the advertising industry has been relying on for years.

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